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#1: Google Adsense
When I started my blog, I faced a lot of restrictions as a financial advisor. As a result, one of the only ways I could monetize at the time was by using Google Adsense. With this income-earning strategy, you simply sign up and Google gives you a code to copy and paste onto your website. From there, Google does the rest and you get paid any time someone clicks on your ads and/or makes a purchase.
When I finally added Google Adsense to my website, I was able to earn my first $100 payout within around three months. This is pretty cool, but a lot of people have asked me how I earned so much with Adsense at first.
You have to keep in mind that, as a financial advisor, most of the ads on my website are for financial products that pay out rather well. If your blog is in a different niche like food or fashion, it may take you longer for your ads to pay off with your first $100 check.
#2: Text Links
The second way I made $100 at first was via text links. If you’re wondering what text links are, check out any article on the web and you’ll see highlighted words you can click out to take you to another web page.
While I didn’t realize it for quite a while, there are a ton of companies who are willing to pay $100, $200, and even $1,000 or more for you to link from your website to theirs. But I was pretty stoked when a few companies would pay me $100 or more just for inserting a link into one of my blog posts.
Unfortunately, I eventually learned that selling text links is against Google’s terms and conditions. If you are doing this on a consistent basis, your website is going to tank over the long-term.
For that reason, selling text links isn’t a good long-term monetization strategy. You can do it every once in a while without any negative impact, but you’ll live to regret it if you get greedy and overdo it.
#3: Sponsored Posts
With a sponsored post, a company pays you to talk about their product or service on their website. While I initially made $100 to $200 for each sponsored post I did on Good Financial Cents, I kept jacking up my rates over time.
How much can you earn? Blogger Alexis Schroeder of FITnancials says she frequently earns $3,000 per month with sponsored posts. However, some blogs with more traffic can easily earn $20,000 per sponsored post or more.
If you plan to do sponsored posts, I definitely recommend only working with companies you believe in and feel good promoting. If you promote anything and everything without making sure it aligns with your values, you probably won’t gain a lot of trust from your readers. Over time, this could hurt your efforts to grow your website more than the income from sponsored posts helps.
#4: Affiliate Marketing
Affiliate marketing is one of the most lucrative ways to make money online. When I was able to add affiliate links to my website, I watched my income surge in a big way in a matter of weeks!
In the financial planning niche, affiliates include companies like online brokerages, online banks, and financial tools. These kinds of companies pay very good money if you’re willing to promote them.
While the type of affiliates you work with will vary depending on the niche you’re in, keep in mind that some companies will pay you up to $100 per conversion. It’s not too hard to start earning real money with that kind of return on your time.
If you don't believe me, check out Making Sense of Cents. Michelle Schroeder-Gardner is the entrepreneur behind this blog, and she is also the founder of a course called Making Sense of Affiliate Marketing. Through her website and course sales, Michelle consistently earns over $100,000 per month. No, that is not a typo.
#5: Display Ads
Display ads are very similar to Google Adsense except that the reader doesn’t have to click on the ad for you to make money. Think of display ads as billboards that are on your website instead of on the side of the highway.
With display ads, you get paid based on the number of times your ads are viewed no matter what. For that reason, these ads will work better for you as the traffic to your website grows over time.
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